What is food branding exactly?
Food branding is about how consumers feel about your products. It’s a blend of design, brand voice, advertising, messaging, and more. Effective branding is crucial as it attracts new customers and, even better, retains the ones you already have. It gets you noticed, recognized, and remembered, driving the growth of your business.
The Content Identity Handbook: Your Visual North Star
We create a unique product for you: The Content Identity handbook. Imagine the Content Identity as your reliable north star, guiding all your visual content decisions with precision. It’s the compass for your brand’s visual representation in both photos and videos.
Unlocking the Secrets of Visual Brilliance
This handbook reveals all the secrets to making your brand shine in visuals, offering comprehensive insights and best practices for Photographers, Directors, Food Stylists… Rooted in the brand’s overarching identity, our approach meticulously defines every visual nuance.
The Ultimate Goal: Unwavering Consistency
The goal? To establish instant brand recognition by ensuring unwavering consistency across all future content productions. With the Content Identity Handbook as your guide, every visual element will align perfectly with your brand’s identity, creating a cohesive and recognizable image.
And… we develop food branding strategies
Is the handbook not the product you are looking for? We gladly put our knowledge and ideas to the test and develop a bullet proof strategy that will grow your business. Taking into account compelling storytelling, clear messaging, integration with broader campaigns and of course the target audience.
Let’s talk
Wanna grow your food business? A fresh set of eyes can’t hurt. So let’s talk and take your next ad campaign, magazine or social media strategy to another level with some smart food branding your audience can’t deny. Feel free to contact us anytime!
